Digital business expert with a 9-year track record in spearheading the transformation of projects and executing global digital strategies. Proven remarkable history of propelling businesses to exponential growth through strategic digital initiatives. I am a dynamic, ambitious professional with an exceptional ability to adapt to change and a passionate for teamwork: The relentless pace of the industry not only challenges me but fuels my commitment to continuous learning. My unwavering focus is always directed towards achieving the company objectives.
Allow me to provide a brief overview of my most recent professional experience:
Overseeing the DTC (Direct-to-Consumer) channel and digital marketing at Joma, Spain's top-grossing sports brand with a global presence in over 120 countries.
Lecturer in the Master's program in Digital Marketing, Social Media, and Omnichannel Conversion.
Instructor for the course in Digital Strategy and Activation.
Establishment of the new brand 123tinta in Spain.
Headed the digital business (pure player company) and company operations.
Digital leadership of the business in Spain and Portugal.
Strategic replatforming, replacing several digital platforms with Salesforce technology.
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