Let's delve into the details
Discover comprehensive information about my professional experience in the digital sector here: project descriptions related to digital businesses, omnichannel strategies, digital transformation, and the establishment of digital culture within companies, as well as digital marketing and brand development across digital channels.
Head of digital at
Joma Sport
March 22 - Present
References - Marina López CMO & Co-owner
- Company's digital marketing strategy - Covering SEM, display, paid social, affiliation, programmatic buying, email marketing, and Store Visits traffic campaigns (omnichannel).
- Company's data measurement and analytics strategy - Managing data lake, building attribution models, and defining channel grouping.
- Global company operations strategy - Defining the global operational flow for digital channels. Opening new markets and defining operational flow leveraging company resources (international warehouses/offices).
- Definition of the company's technological roadmap - Successfully migrating to Salesforce Clouds (Commerce, Marketing & Service) and subsequently defining and monitoring improvements with a digital and omnichannel impact (store stock availability, order splitting, multishipping, ship from store).
- Complete responsibility for the company's global digital P&L (over 120 countries | 15 priority markets | 15 conquest markets) - Setting objectives and business plans, Validation in the executive committee.
- Team coordination (12) - Overseeing E-commerce (catalog, commercial, content), email marketing, creative, CRM | customer service, and operations.
JOMA project in figures:
9 months
REPLATFORM
SCHEDULE
+80%
ANNUAL
GROWTH
x3
CONVERSION RATE
+5
NEW MARKETS
EXPANSION
Head of digital at 123tinta
February 21 - March 22
- Complete responsibility for P&L ES.
- Team coordination - E-commerce (catalog, commercial, content), email marketing, crm | customer service, operations, and administration.
- SEO strategy.
- Digital marketing strategy - SEM, display, paid social, affiliation, email marketing.
- Data measurement and analytics strategy.
- Creation and market launch of the brand in Spain: defining the digital strategy and co-building the digital platform (front-end development, design of workflows and integrations with ERP, design of routes and warehouse layout), defining team structure, and formulating commercial and pricing strategy.
"Building from scratch a project not yet present in the Spanish market."
123tinta project in figures:
5 months
GO-LIVE
#2
ES MARKET OFFICE
SUPPLIES BRAND
Ecommerce manager ES & PT at
Iskaypet
June 19- February 21
References - Estefanía G. Bermejo, CDO
- Complete responsibility for P&L in Spain and Portugal.
- Team coordination (8) - Ecommerce (catalog, commercial, content), email marketing, CRM | customer service.
- Successful platform migration to Salesforce (Commerce, Marketing & Service Clouds) - Project duration: 5 months.
- SEO strategy.
- Digital marketing strategy - SEM, display, paid social, affiliation, email.
- Data measurement and analytics strategy.
- Definition and implementation of omnichannel strategy for brands (Kiwoko and Tiendanimal) - Development of ship from store (definition of flows between ERP and CMS, postcode segmentation, integration with carriers, measurement of team productivity in physical stores, design, and improvement of implemented processes) during COVID-19.
Iskaypet project in figures:
5 months
GO-LIVE
+100%
ANNUAL
GROWTH
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